South Korea has quickly become an epicenter for beauty trends around the world. It comes as little surprise, given the international appeal of K-pop and Korean skin care. But as for what sits atop the heads of South Koreans?

That is evolving.

According to hairstylist and salon owner Chahong, "People [are starting] to pay attention more an inner beauty, a minimal lifestyle, and self-reflection than following the trend for just an appearance." In the salon, this translates to low-maintenance cuts and hair colors that seem slightly worn in.

We spoke to Korean hairstylists and Song Yein, digital editor at Allure Korea, about the cuts, colors, and treatments folks are asking for right now.

1. Ash Tones

Whether they’re going blonde or blue, clients tend to ask for ashy undertones. The cool shades complement the red and yellow tones in many Koreans’ complexions, says hairstylist Kim Sunwoo. They also cancel out the redness many Koreans naturally have in their dark hair so new shades can look more vibrant. "Bambi brown" is a color Chahong says is trending — and it just so happened to originate in her salons. "We put in a gray tone for a clear brown, then a chocolate brown [that looks like] Bambi's fur."

2. Wind Perm

Yes, perm. But this is a more natural version called a "wind perm." The ideal look is the type of windswept hair you’d get from a day at the beach (or from having a hairstylist follow you around with a wind machine, photoshoot style). Perms that add C- and S-shaped waves and curls give hair an airy, windblown effect, says Chahong.

3. Face Line Cut

The trendiest style in Korea has “hair along the forehead and sideburns being cut very short, like baby hairs,” says Song. The goal of the face line cut is to achieve a youthful, face-framing effect by creating wispiness along the hairline. Chahong also likes to add soft layers around the cheeks and jawline for makeup-free contouring. "The beauty trend has changed — less [is] more," she explains. "In particular, soft lines rather than strong lines are now popular."

Want to try some of these hairstyles?

Click Here for a list of Korean Hair Salons in Singapore!!

This article was adapted from Allure Magazine