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Apparel Collection From IKEA???

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We're stepping outside of Korea for this article, and into the equally fashion-conscious country of Japan for today's fashion look! This time, a streetwear icon FINALLY churns out their own apparel, to the delight of fans everywhere.

Read on to find out more!


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We're used to seeing IKEA bags, hats and even shoes adorning streetwear enthusiasts, and even 'IKEA-hacked' pieces from famous designers like Pleasures and Chinatown Market, as the 'IKEA DIY' trend sweeped the world as early as 2017!

 Now, the Swedish furniture giant is ready to step into the ring with its own apparel collection that launched last month!

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Named the EFTERTRÄDA Collection (which means 'to succeed'), it features minimalistic, easy to wear pieces - not unlike the furniture that made Ikea famous. It holds an effortlessly cool style, and would easily match anything you decide to wear with it.

The collection includes a t-shirt, hoodie and tote bag (pictured above) as well as an umbrella, water bottles and bath towels, with more items slated to come to the collection as well.

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We think that it represents a cool step in the right direction for the brand that seeks to inject simplicity and elegance into our everyday lives - something that can be achieved through our clothing as well!

 

What do you think? Do you love it? Hate it?

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